FRESHCHOICELOCALS

FreshChoice stores are all a little different, because their communities are. Locally owned and operated, each store backs its own choice of clubs, schools, charities, and events. So, to build on the brand’s ‘Shopping Different’ platform, we created a campaign that celebrated these diverse and hyper-local partnerships in a charmingly visual way.

Anchored by a growing, chaotic community team photo, the campaign showed just how many unique groups each store supports, and how no two FreshChoice stores are quite the same.

Supporting our ‘that’s shopping different’ platform, the idea extended across TV, digital, OOH, social, and in-store, providing a true expression of a brand that genuinely supports what matters locally. Now ‘that’s supporting different