GRIFFIN'S160TH BIRTHDAY PROMOTION

When you’ve been part of Kiwi life for 160 years, you don’t just celebrate, you share the moment with the people who made it possible. That was the spirit behind the Griffin’s 160th birthday campaign.

More than a milestone, it was a nationwide thank you, inviting Kiwis to enjoy their own birthday moment. From limited-edition Birthday Bikkie packs to playful on-pack AR, the campaign delivered unexpected joy. Shoppers could scan a Griffin’s pack, blow out virtual candles, and see if they’d won a share of $50,000 in instant prizes.

Real-life pop-up events and cake decorating workshops brought the fun into communities nationwide.

Running across TV, digital, social, in-store and out of home, the campaign created wide-reaching moments of delight and reminded the nation why, after 160 years, there’s still joy in a bikkie.