VARIETYLETTERS TO SANTA

In December 2023, 1 in 6 Kiwi kids living in our poorest communities were going to wake up to a Christmas day, not only without toys, but without food.

We teamed up with Variety NZ to make a heartfelt appeal for donations across the country. Inspired by actual letters to Santa written by Variety kids, we created a campaign that called for all New Zealand to help answer their simple Christmas wish for food.

With a full through the line campaign, genuinely penned by Kiwi kids, we drove donations through a TVC supported by Street Posters, Bus Backs and Digital Media. This resulted in Variety’s most successful campaign ever.