WATTIE'SACTIVATING FEED THE LOVE

After a long period of running separate account exclusive promotions in-store, Wattie’s wanted a new cohesive approach for their first-ever ‘Feed the Love’ Masterbrand Promotion. Strategically, we identified the importance of the dinner table as a place to connect with family and friends. It’s where Wattie’s has been at home in every household for generations.

It led us to create a national consumer promotion that brought meaningfulness to mealtimes, driving excitement and engagement by simply encouraging Kiwis to come together over a meal with a promotional prize of $100,000. Executed nationally across all Countdown and New World banners, in-store, digitally and in proximity media, we grew brand recognition, cross-category sales and retailer buy-in. More importantly, we helped Wattie’s show Kiwis how to Feed the Love.